A study published in the Journal of Consumer Research stated that different textures in packaging affect the way consumers perceive the product. In this research, it was also found that textures on the box evoke a sense of high quality and luxury.
Now the trend has been growing toward adding different textures to the packaging. Different textures such as linen on the packaging make the box unique and visually attractive and grab customers’ attention.
A Closer Look to Custom Texture and Linen Boxes
- Customization and Branding: Â
It is necessary to align the packaging design with the brand image. Companies can differentiate their products from their competitors by incorporating different textures or finishes or using different printing options, patterns, and design elements that can be the voice of the brand.
- Material Choice and Sustainability
The manufacturers not only focus on the beauty and functionality of the box but they also care about the environment so cardboard texture and linen boxes are the perfect choice. Recycled cardboard material and sustainable printing practices can help to reduce carbon footprints. This step enhances the brand’s reputation.
Tactility: An Aspect of Organic Design Aesthetics
But why we are forced to buy boxes with textured? It’s a power of touch. This power of touch triggers both emotional and cognitive responses. Custom textured and Linen packaging engages consumers deeper and influences their purchasing decisions. The unique look of the packaging forced the potential customers to take the packaging in their hands in curiosity and feel it. Designers use this style and create fascination and more importantly, it becomes the symbol of quality not only the touch sensation. Different materials of texture dive different vibes like burlap, linen, or any rough surface giving the vibe of handmade and strong packaging. By touching the custom texture packaging boxes they unconsciously get the image of high quality. By keeping these qualities in mind brands even use expensive textural materials to convey value.
Exploring the Role of Textured Packaging in the Perception of Products
- Psychological Effects of Texture
Touching the texture and linen packaging gives the feel of quality and exclusiveness. We know that sense of touch is closely linked to emotional and cognitive processes in the brain. Picking the product in hand and feeling the textured appeal triggers the customers to make a quick decision about the product’s value. This multisensory experience of the packaging creates a positive first impression. This also helps in building strong relations with the brand.
- Sensory Marketing and Unboxing Experience
By using printed texture and linen boxes brands are providing exceptional unboxing experiences to customers. These boxes provide a positive feel and this can lead to the customer’s satisfaction. The sensory feel creates a deep involvement and this enhances the awareness and recognition of the product.
- Textural Interest Draws Attention
Other than adding simple graphics or images now the manufacturers can use extra dimensions for adding textures. So they can look different on shelves. Their texture triggers the people to be touched and then compared with others. This shelf appeal strategy always works to get customers’ attention.
v Enhancing Visual Appeal
When both visual and sensory elements combine just think what would that combo bring? A unique and eye-catching box. Now with the advancement of printing like UV printing and digital embossing different textures can be applied to the box. These techniques also give a feel of linen which enhances the value of packaging.
Implications for Textured Packaging
The use of linen allows the brand to create brand familiarity as it offers them to differentiate the product. This packaging imprints the brand image in the customer’s mind and they can identify the product even on the rushy retail shelves. SO investing in textural packaging is a wise decision it will provide you with quality and free advertisement for your brand.
The brands can choose the material according to the image they want to create in the customers’ mind for which customers can happily give even the higher price. If they want to give their product the feel of sophistication and luxury they use materials like linen, velvet or embossed cardboard. If they want to appeal to eco-conscious customers they can use kraft paper or recycled cardboard. By carefully selecting and designing texture material brands can target their consumers and strengthen their market presence.
Leveraging Texture in Packaging Â
This special packaging evokes a psychological response means the sense of touch connects with the brain’s emotional and cognitive center. When consumers just only touch the packaging they experience emotional reactions like a feeling of luxury or quality which satisfy the customers. The perception customers make of texture packaging can influence the sales and increase their trust on the brand. These aspects make it easy for the customers to make quick decision to buy these products.
