Dubai Real estate agency SEO in the first organic results on Google
When we think about the beginning of the journey of someone looking for a property to buy or rent, or to advertise a property they own, we can think of the following scenarios:
On Google, the user will search for the type of property they are interested in or for the property advertising service and, based on the results that appear, will click on those that most catch their attention.
Then, they will evaluate the available properties or the advantages of advertising the property with the real estate seo agencies according to the results presented and, from there, they will decide which one they will contact or visit in order to close a deal.
Following this reasoning, if you are not part of these results, not only will your real estate agency not be considered an option for business, but you also run Business.
You need to increase the chances of creating a business opportunity with it.
What is SEO and what is it for?
SEO (Search Engine Optimization) is search engine optimization. This means that strategies and techniques are constantly used to try to position your website pages in the best organic results of search engines.
What are search engines?
Search engines are websites that scan the internet looking for content that matches the user’s interests. In practice, the idea is that they are able to answer users’ questions.
The main known search engine is Google. But there are also some other options, such as Bing and Yahoo!, for example.
What are organic results?
Organic results are the websites listed in search engines after a search is performed, but without the need to pay for advertising.
Why invest in SEO for real estate websites?
Investing in SEO for real estate websites brings several benefits. Below, I list the main ones.
Improved brand reach:
The first page of Google is the most contested space on the internet.
When a consumer is searching for “two-bedroom apartment for rent in Curitiba” and your real estate agency appears in the first search results, this will be the first opportunity for a consumer who has never heard of your brand to get to know it and start a relationship.
When your brand is at the top of Google, it will become better known, strengthening its authority in the market and establishing its recognition.
Here I emphasize one point:
SEO does not work alone in this sense. It is important that other strategies complement each other so that the brand also becomes stronger through other means, such as using a branding and paid media strategy.
Increased website traffic:
Since most people tend to click on one of the first search results, a higher ranking will generally drive more organic traffic to your website.
To give you an idea, data shows that the first page of Google concentrates 95% of all traffic to websites. In other words, not being on the first page of Google is practically invisible to users.
More consistent traffic:
SEO will also bring more consistent traffic
The main difference between organic and paid traffic is that the investment in the strategy is reaped with results over a longer period of time.
A blog article, for example, can generate results today and even a year from now. Meanwhile, an ad only lasts as long as you pay for it.
Cheaper traffic:
Here I mean cheaper traffic and not free traffic as some people tend to say.
We cannot say that organic traffic does not involve any cost, especially because strategies to attract organic visits require investment in the workforce of the SEO professional, whether from an internal team of the real estate agency or an agency hired to carry out the work.
Support for the paid media strategy:
A website that is well optimized to receive visitors regardless of the acquisition source will create better chances for the user to spend more time browsing, as well as optimize the opportunity to generate conversions. In a scenario of increasingly high investments in advertising, it is very important that the website receives special attention and enhances the results of these investments.
Local SEO and its application for real estate agencies:
Especially in the case of real estate agencies, the approach known as local SEO is the most appropriate, and for this reason, we will address this strategy in the following topic.
